Hugo Filipe Costa

Product design manager and creative leader

15+ years of experience driving design, creativity and collaboration into innovative products and real business outcomes.


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The numbers

10+

Products launched including SaaS platforms, ad tech, ML and intelligence products, video training solutions and design systems.

15+

Years of experience creating for startups, scale-ups and unicorns in adtech, fintech, customer experience and recruitment industries.   

9+

Years managing multiple projects, designers and stakeholders. Building and coaching high-performance design teams.

10x

Joined a team of 6 designers that grew to a 60 people product design organization. Helped to lead and scale the org by 10x.

Projects

Selected case studies overview


Screenloop

Product Design, Design Management and Strategy for Talent Operations Platform

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Talkdesk

Product Design and Design Leadership for CX Admin, Reporting and Billing products

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Feedzai

Product Design, Strategy and Research for Fintech Risk Management solutions

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Experience

2016 - Now

Last 9 years of design and leadership experience

2021-NOW

Head of Product Design - Screenloop, UK

  • Designed a Talent Operations platform with 6+ products resulting in a 156% increase in weekly active users (2024) and a NPS of 8.5
  • Defined and executed product design vision and strategy, managed 450+ design tasks
  • Created, documented and advocated for the Screenloop design system


2018-2021

Product Design Manager - Talkdesk, US

  • Led and coached the platform product design team of 6 designers
  • Designed and managed the CX Cloud admin, reporting and billing experiences
  • Helped hiring and scaling the 7 designers team to a 60+ people design organization 


2016-2018

Lead Product Designer - Feedzai, PT

  • Designed and successfully launched 2 products that drove results into a $50M evaluation
  • UX design and research practice maturity, recruitment process and 50+ design interviews
  • Led and helped scaling the product design team from 2 to 8 people


Design Mentorship

Restarting my design mentorship in 2025. Schedule a 30 mins chat.

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Other Projects

Articles, publications, keynotes and older projects

How to scale training with AI

Article and Case Study for Synthesia and Screenloop interview training collaboration  / 2023

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The role of a Product Designer

Article for The Starter, UX and Design  focused ed-tech startup / 2022 (PT only)

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Inside Talkdesk 2021 

Keynote at Inside Talkdesk 2021 - An inside perspective to product design  process at Talkdesk

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Design Management - Thesis

Master thesis on design impact in distributed and multicultural organizations / 2021 (PT only)

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Shubox

Helping small businesses to find and manage loans through a social and financial data platform. Shubox joined Techstars New York in 2023.

Webspectator

The world’s first real-time web advertising tech solution that measured and monetized the actual time spent viewing ads.

TMN Guestlist

UX and Digital Art Direction for a portuguese telco digital magazine. Finalist in the Lifestyle category in the Digital Mag Awards 2011.

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